One of the most powerful tools that business use today is Instagram. Using SEO techniques and optimizing your business profile is the best way to have a good start in Instagram marketing. The best way to gain followers and audiences that appreciate your business is to post photos that tell them the message of your brand. There will be mutual engagement between you and your followers. This can help your business achieve its business goals faster.
In Instagram, you can search for photos by using hashtags. Hashtages are now being used as SEO for Instagram.
The hashtag is used in Instagram before keywords which have no spaces in between. Hashtags basically work similar to how keywords work in a search engine. The hashtag lumps together posts of similar content. In search engines, this is how SEO keywords get your website seen. Users will be able to see your brand’s profile if you use a good hashtag. A good choice of hashtag will put you in front of your target audience.
Here are some best hashtag practices that can help improve your Instagram SEO.
Your limit for Instagram posts is 30 hashtags. You don’t have to use them all. You can use 4 to 5 hashtags and that will be food for your business. Just don’t get too spammy.
Niche hashtags should be used. If you want to attract the right kind of audience to your posts then you should use niche-specific hashtags. For a well-rounded hashtag, mix niche and brad hashtags.
Don’t clutter your hashtags underneath your Instagram photos. Just add them after you have posted your photos. You can add them in a comment after you have posted your picture. This gives your audience a clear view of the picture itself.
Be careful of malicious content. If you are combining different words in a hashtag, it is possible that you could be spelling other words without realizing it. Always check the hashtag before using it to make sure that the content being posted with the tag is not malicious; if you are a therapist don’t use #therapist as your hashtag because it can be read wrongly. Malicious posts should not be associated with your brand.
Another way to optimize your Instagram account is to optimize your business profile. You can view your business profile as the homepage of your website. with your Instagram profile, your potential customers will be introduced to your brand and message
Your logo is the best profile picture that you can use. This is good for brand awareness because it will unify your brand across multiple channels. Your profile picture can also be your business mascot. Never put your own personal picture in your profile even if you own the business. Identify your account as a business and not a personal one.